EVERETT, Wash. – Jacqueline Quiroz, a student in the Edward R. Murrow College Communication at Washington State University, has been selected to attend an exclusive diversity event hosted by the American Advertising Federation.
By Sue McMurray, Carson College of Business
PULLMAN, Wash. – With measles and other diseases once thought eradicated making a comeback in the United States, healthcare websites are on the spot to educate consumers about important health risks. Washington State University researchers say that people may be influenced more by online comments than by credible public service announcements (PSAs).
By Darin Watkins, Murrow College of Communication
PULLMAN, Wash. – If you’re having a tough time losing weight, you might consider how powerfully first impressions influence choices. According to a new Washington State University study, initial images of food in advertisements can determine the way we react.
By Sue McMurray, College of Business
PULLMAN, Wash. – Predicting whether consumers will purchase organic or conventional food is a multimillion dollar gamble within the food sector. A novel paper by Washington State University College of Business researchers will help advertisers more effectively target the fast-growing organic food market.
CASE District VIII award winners
PULLMAN – WSU communicators have earned a school-record three awards in the 2010 Circle of Excellence communications competition sponsored by the Council for Advancement and Support of Education (CASE).
The awards signify WSU’s entries as among the top communications work produced by colleges, universities and independent schools. Out of 2,700 entries worldwide, CASE honored 300 projects.
WSU’s three awards placed the university third … » More …
PULLMAN- Denise Blacker, director of administrative services for the College of Sciences, has been appointed chief area finance officer for The Edward R. Murrow College of Communication, effective Aug. 16.
Denise holds a bachelor’s degree in business administration from WSU. She has served at WSU for 21 years in a variety of roles, including fiscal technician supervisor in Accounts Payable; accounting supervisor in Sponsored Programs Services; business manager in Educational Telecommunications and Technology; and administrative manager and finance officer in the dean’s office at the College of Sciences.
Prior to coming to WSU, Denise worked in the banking world … » More …
SPOKANE – WSU’s Small Business Development Center (SBDC) is offering a seminar that is a necessary primer for small business owners who want to grow sales and profits.
“Marketing in the Real World of Small Business” seminar is designed to provide a roadmap for sustained growth and a greater bottom line.
Join the SBDC in either Seattle or Spokane. The cost is $89 which includes a workbook and case study material (lunch is on your own). Participants can register online or contact Cindy Doyl, at
email@example.com or 509-358-7890 for additional information.
Spokane’s seminar will run 8 a.m.-4 p.m. Tuesday, Aug. … » More …
If a salesman showed up at your front door to sell your child beer and junk food, it’s unlikely you’d choose that moment to go get a snack or do a load of laundry. So why do it when he enters your home through television ads?According to Erica Austin, interim director of the Edward R. Murrow School of Communication, and colleagues Bruce Pinkleton and Stacey Hust, the most effective response isn’t necessarily to slam the door and turn off the TV — that salesman is going to get in one way or another — but to engage your child in a bit of ad hoc … » More …