advertising

How companies create conversation and where they hope to see dialogue play out has changed significantly since the Super Bowl was first played in 1967.

New WSU research shows teen boys exposed to pro-marijuana messages are more likely than female peers to associate marijuana use with improving sexual activity.

Like much of America, faculty and students at WSU’s Edward R. Murrow College of Communication spent the day after the Super Bowl evaluating the TV commercials produced for one of the most coveted broadcasts of the year.

EVERETT, Wash. – Jacqueline Quiroz, a student in the Edward R. Murrow College Communication at Washington State University, has been selected to attend an exclusive diversity event hosted by the American Advertising Federation.

By Corrie Wilder, Murrow College of Communication PULLMAN, Wash. – Washington State University research has found that the biological motivation to forage for food has implications for healthy eating interventions.

WASHINGTON – Asia Adona, a senior with The Edward R. Murrow College of Communication at Washington State University, is one of 50 students chosen by the American Advertising Federation (AAF) for its Most Promising Multicultural Students Program (MPMS).

By Sue McMurray, Carson College of Business PULLMAN, Wash. – With measles and other diseases once thought eradicated making a comeback in the United States, healthcare websites are on the spot to educate consumers about important health risks. Washington State University researchers say that people may be influenced more by online comments than by credible […]

By Darin Watkins, Murrow College of Communication PULLMAN, Wash. – If you’re having a tough time losing weight, you might consider how powerfully first impressions influence choices. According to a new Washington State University study, initial images of food in advertisements can determine the way we react.

By Sue McMurray, College of Business PULLMAN, Wash. – Predicting whether consumers will purchase organic or conventional food is a multimillion dollar gamble within the food sector. A novel paper by Washington State University College of Business researchers will help advertisers more effectively target the fast-growing organic food market.

    Related Council for Advancement and Support of Education CASE int’l award winners CASE 2010 Circle of Excellence Awards CASE District VIII award winners   PULLMAN – WSU communicators have earned a school-record three awards in the 2010 Circle of Excellence communications competition sponsored by the Council for Advancement and Support of Education (CASE).   The awards […]