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Healthy food nearby eases urge to seek poorer choices
October 19, 2016

By Corrie Wilder, Murrow College of Communication

Rachel-Bailey-80PULLMAN, Wash. – Washington State University research has found that the biological motivation to forage for food has implications for healthy eating interventions.

Student earns national advertising honor
November 4, 2015

Asia-AdonaWASHINGTON – Asia Adona, a senior with The Edward R. Murrow College of Communication at Washington State University, is one of 50 students chosen by the American Advertising Federation (AAF) for its Most Promising Multicultural Students Program (MPMS).

Online comments influence opinions on vaccination decisions
February 2, 2015

By Sue McMurray, Carson College of Business

vaccination-PSA-example-detailPULLMAN, Wash. – With measles and other diseases once thought eradicated making a comeback in the United States, healthcare websites are on the spot to educate consumers about important health risks. Washington State University researchers say that people may be influenced more by online comments than by credible public service announcements (PSAs).

Study: We’re easily swayed by initial images of food
February 2, 2015

By Darin Watkins, Murrow College of Communication

Rachel-Bailey-80PULLMAN, Wash. – If you’re having a tough time losing weight, you might consider how powerfully first impressions influence choices. According to a new Washington State University study, initial images of food in advertisements can determine the way we react.

WSU communicators win three CASE awards
September 15, 2010

 

 

Related

Council for Advancement and Support of Education

CASE int’l award winners

CASE 2010 Circle of Excellence Awards

CASE District VIII award winners

 

PULLMAN – WSU communicators have earned a school-record three awards in the 2010 Circle of Excellence communications competition sponsored by the Council for Advancement and Support of Education (CASE).

 

The awards signify WSU’s entries as among the top communications work produced by colleges, universities and independent schools. Out of 2,700 entries worldwide, CASE honored 300 projects.
 
WSU’s three awards placed the university third … » More …

Murrow College names chief area finance officer
August 12, 2010

PULLMAN- Denise Blacker, director of administrative services for the College of Sciences, has been appointed chief area finance officer for The Edward R. Murrow College of Communication, effective Aug. 16.  

 

Denise holds a bachelor’s degree in business administration from WSU. She has served at WSU for 21 years in a variety of roles, including fiscal technician supervisor in Accounts Payable; accounting supervisor in Sponsored Programs Services; business manager in Educational Telecommunications and Technology; and administrative manager and finance officer in the dean’s office at the College of Sciences. 

 

Prior to coming to WSU, Denise worked in the banking world … » More …

Seminar: Marketing in the Real World of Small Business
July 29, 2010

SPOKANE – WSU’s Small Business Development Center (SBDC) is offering a seminar that is a necessary primer for small business owners who want to grow sales and profits.

 

“Marketing in the Real World of Small Business” seminar is designed to provide a roadmap for sustained growth and a greater bottom line.

 

Join the SBDC in either Seattle or Spokane. The cost is $89 which includes a workbook and case study material (lunch is on your own). Participants can register online or contact Cindy Doyl, at 
cdoyl@wsu.edu
or 509-358-7890 for additional information.

 

Spokane’s seminar will run 8 a.m.-4 p.m. Tuesday, Aug. … » More …

Can you resist those Super Bowl ads?
January 19, 2007

If a salesman showed up at your front door to sell your child beer and junk food, it’s unlikely you’d choose that moment to go get a snack or do a load of laundry. So why do it when he enters your home through television ads?According to Erica Austin, interim director of the Edward R. Murrow School of Communication, and colleagues Bruce Pinkleton and Stacey Hust, the most effective response isn’t necessarily to slam the door and turn off the TV — that salesman is going to get in one way or another — but to engage your child in a bit of ad hoc … » More …