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Brick and mortar is here to stay
November 21, 2019

Nearly half of Pacific Northwest consumers do most or all of their shopping in-store but Cyber Monday continues to steal the show in holiday savings.

More Business & Economics

Making it count
August 21, 2019

New WSU research shows customers feel more accomplished when their progress is tracked in round numbers.

Witnessing uncivil behavior
June 18, 2019

When people witness poor customer service, a manager’s intervention can help reduce hostility toward the company or brand, according to WSU research.

Honoring a fallen hero
May 24, 2019

“How we honor those in our past says a lot about how we will care for our student veterans in the future.”