SPOKANE – Washington Small Business Development Center (SBDC) is offering a live webinar on “Marketing in the Real World of Small Business” from 5:30 p.m. to 8:30 p.m. Feb. 24 and 25. Attendance can be live in-person at the Spokane SBDC in the Sirti Building, Suite 201, or virtual via computer. The cost is $49 and […]
PULMAN – Production of high quality beef and beef products will be the focus of the second Beef 300 short course scheduled Jan. 7-10 at WSU and the University of Idaho. The event is offered by WSU and University of Idaho Extension, and the WSU Department of Animal Sciences in cooperation with the Washington Cattlemen’s […]
Hungry for something different? Future alternatives might include ZippaTea whey- and tea-based smoothie, or YoVe vegetable-flavored yogurt or Cheezzlers colorful fruit-flavored, chocolate-filled string cheese. These are just three of the 17 novel foods created over the last decade by the WSU Food Product Development Team and successfully entered in national product development contests. One is […]
PULLMAN– David Sprott, the Boeing/Scott and Linda Carson Chair in Marketing, has been appointed Associate Dean for Graduate Programs in the Washington State University College of Business. Sprott takes over at a unique time in the College’s history, with the Master of Business Administration (MBA) program celebrating its 50th year and the doctoral program entering […]
Washington State University recently began a new series of television ads that feature the far-reaching impact of the university’s research. The ads are being aired on cable and major stations in Seattle and Spokane. The spots will run during prime-time viewing hours in three-week segments throughout the spring. The topics of the new ads include […]
PULLMAN – Business students at Washington State University will be getting hands-on experience in the world of entrepreneurial ventures this semester. Under the leadership of Joe Harris, business development specialist with the Center of Entrepreneurial Studies in the College of Business, students will work with small-business owners in Washington state’s small communities. The first project […]
PULLMAN, Wash. — WSU researchers are looking at ways to work together to better market Washington wine from vineyard to glass.Thomas I. Wahl, director of WSU’s International Marketing Program for Agricultural Commodities and Trade (IMPACT) Center, funded research projects that examine consumer wine preferences. Those projects revealed a need to strengthen working relationships between marketing […]
“Marketing Washington Wines to the World” is the focus of a WSU Wine Researchers’ Workshop sponsored by the International Marketing Program for the Agricultural Commodities and Trade (IMPACT) Center at WSU’s Pullman campus on April 6.The workshop brings together marketing, economics, viticulture and enology researchers to discuss their work and future plans for the Washington […]
Hosting one home football game in Seattle has become a Washington State University tradition. But the innovative use the university has made of this access to the west side has been anything but conventional. WSU’s largest alumni base resides in western Washington and northwestern Oregon, with about 45,500 alumni along Washington’s I-5 corridor and another […]
Eric Spangenberg, professor of marketing at Washington State University, has been promoted to the position of senior associate dean of the College of Business and Economics.Spangenberg has served as associate dean for faculty affairs and research since 2002. In his new position, he is charged by CBE Dean Len Jessup with overseeing the day-to-day operations […]