marketing

Survivor, philanthropist to give lecture March 30

Trish May, a former Microsoft marketing executive and cancer research philanthropist, will visit Washington State University to make a presentation titled “The Power of One: How Each of Us Can Make a Difference” on March 30.The presentation, which is open to the public, will take place at 5:30 p.m. in Todd Room 276.May, a cancer […]

Center encourages students to market ideas

As part of an initiative to create a well-rounded and more versatile engineer, the College of Engineering and Architecture is working to introduce engineering students to concepts in entrepreneurship. “Students have to know that when they go into private industry, the reason they’re being hired is because their employer thinks they will be able to […]

Patents reward research, boost economic growth

There could be gold in that junk mail you threw out — or maybe a royalty check. Just ask Pat Moore, a scientist in the small fruit breeding program at WSU’s Puyallup Research and Extension Center. About to toss out an offer for expensive document framing, Moore realized the company was pitching it to him […]

Marketing communications provides survey insights

The following is a brief interview with Mary Gresch, director of marketing communications, regarding her response to this year’s public awareness telephone survey and the university’s integrated marketing efforts. Q: Based on results from this spring’s survey, do you feel the integrated marketing program is achieving hoped-for goals at this point? Gresch: We are very […]

Marketing, advertising raises WSU awareness statewide

Public awareness of Washington State University and its academic strengths has risen measurably during the past 27 months, according to results from a recent independent telephone survey conducted in the Spokane and Seattle regions. In fact, WSU tied with University of Washington in the category of overall, top-of-mind awareness. The purpose of the survey, performed […]