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marketing

May 6: Students present plan to publicize WSU at Everett

EVERETT, Wash. – Completing the first year of Integrated Communication @ Everett (ICE), the inaugural class of 22 students will present its integrated marketing plan for the program to stakeholders at 8 a.m. Wednesday, May 6, in Gray Wolf Hall 366. ICE is an offering of Washington State University North Puget Sound at Everett.

National awards go to CUB marketing designs

By Hilary Sandberg, Administrative Services marketing intern PULLMAN, WASH. – The Compton Union Building, University Recreation and Biomedical Communication Unit at Washington State University recently won national awards from the Association of College Unions International (ACUI) for marketing design efforts.

Support of Cougs propels sales and fun

      SEATTLE – Rows and rows of small brown boxes sit on the shelves in a warehouse near Boeing Field in Seattle. Inside the boxes are lip balm, salt and popcorn. The unique thing is, virtually all the products taste like bacon.   The small warehouse is home to J&D’s Foods, which boasts the philosophy: “Everything should taste like bacon.”   […]

Advancement, external affairs aligned by function

  Gardner WSU Advancement and External Affairs (AEA) will be organized into six broad functional areas in a reorganization plan announced by Vice President John Gardner.   The areas are: Alumni Relations Marketing/Communications Development Finance Government Relations Economic Development and Global Engagement   The teams will be led either by a single person or a […]

Seminar: Marketing in the Real World of Small Business

SPOKANE – WSU’s Small Business Development Center (SBDC) is offering a seminar that is a necessary primer for small business owners who want to grow sales and profits.   “Marketing in the Real World of Small Business” seminar is designed to provide a roadmap for sustained growth and a greater bottom line.   Join the SBDC […]

SBDC offers live webinar on marketing for small business

SPOKANE – Washington Small Business Development Center (SBDC) is offering a live webinar on “Marketing in the Real World of Small Business” from 5:30 p.m. to 8:30 p.m. Feb. 24 and 25. Attendance can be live in-person at the Spokane SBDC in the Sirti Building, Suite 201, or virtual via computer. The cost is $49 and […]

WSU and UI to Offer Beef 300 short course

PULMAN – Production of high quality beef and beef products will be the focus of the second Beef 300 short course scheduled Jan. 7-10 at WSU and the University of Idaho. The event is offered by WSU and University of Idaho Extension, and the WSU Department of Animal Sciences in cooperation with the Washington Cattlemen’s […]

Load N Reload leads way to market

Hungry for something different? Future alternatives might include ZippaTea whey- and tea-based smoothie, or YoVe vegetable-flavored yogurt or Cheezzlers colorful fruit-flavored, chocolate-filled string cheese. These are just three of the 17 novel foods created over the last decade by the WSU Food Product Development Team and successfully entered in national product development contests. One is […]

Sprott named Associate Dean for WSU College of Business

PULLMAN– David Sprott, the Boeing/Scott and Linda Carson Chair in Marketing, has been appointed Associate Dean for Graduate Programs in the Washington State University College of Business. Sprott takes over at a unique time in the College’s history, with the Master of Business Administration (MBA) program celebrating its 50th year and the doctoral program entering […]