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WSU News marketing

Joireman named co-editor of Journal of Environmental Psychology

Jeff Joireman, WSU Carson College, marketingJeff Joireman, associate professor of marketing at WSU’s Carson College of Business, has been appointed co-editor-in-chief of the Journal of Environmental Psychology – along with professor Florian Kaiser of Otto-von-Guericke-Universität Magdeburg, Germany. » More …

May 6: Students present plan to publicize WSU at Everett


EVERETT, Wash. – Completing the first year of Integrated Communication @ Everett (ICE), the inaugural class of 22 students will present its integrated marketing plan for the program to stakeholders at 8 a.m. Wednesday, May 6, in Gray Wolf Hall 366. ICE is an offering of Washington State University North Puget Sound at Everett. » More …

Book delivers critical tips on how to publish research

By Sue McMurray, Carson College of Business

Joireman-80PULLMAN, Wash. – Scholars seeking to improve their research practices and successfully contribute to their fields may benefit from “How to Publish High-Quality Research,” a new book by researchers Jeff Joireman, Washington State University, and Paul Van Lange, VU University Amsterdam. » More …

WSU partners with industry to market new wheat variety

By Kate Wilhite, College of Agricultural, Human & Natural Resource Sciences

dayn-wheat-300PULLMAN, Wash. – Washington State University will join forces with AgriPro, a division of Syngenta Cereals, to market a new variety of hard white spring wheat known as Dayn. » More …

Support of Cougs propels sales and fun




SEATTLE – Rows and rows of small brown boxes sit on the shelves in a warehouse near Boeing Field in Seattle. Inside the boxes are lip balm, salt and popcorn. The unique thing is, virtually all the products taste like bacon.


The small warehouse is home to J&D’s Foods, which boasts the philosophy: “Everything should taste like bacon.”


J&D’s Foods was created in 2007 by Dave Lefkow and Justin Esch, an ’02 WSU history alumnus.


Esch admits that the idea of a history major launching a dry foods business is  unusual, but he quickly adds that most of his friends and family were supportive.



Promoting … » More …

Advancement, external affairs aligned by function



WSU Advancement and External Affairs (AEA) will be organized into six broad functional areas in a reorganization plan announced by Vice President John Gardner.


The areas are:

Alumni Relations




Government Relations

Economic Development and Global Engagement


The teams will be led either by a single person or a small group, all reporting to Gardner.


Further refining two key areas, Development and Marketing/Communications, will begin immediately to ensure an internal structure and leadership that best support … » More …

Seminar: Marketing in the Real World of Small Business

SPOKANE – WSU’s Small Business Development Center (SBDC) is offering a seminar that is a necessary primer for small business owners who want to grow sales and profits.


“Marketing in the Real World of Small Business” seminar is designed to provide a roadmap for sustained growth and a greater bottom line.


Join the SBDC in either Seattle or Spokane. The cost is $89 which includes a workbook and case study material (lunch is on your own). Participants can register online or contact Cindy Doyl, at
or 509-358-7890 for additional information.


Spokane’s seminar will run 8 a.m.-4 p.m. Tuesday, Aug. … » More …