marketing

May 6: Students present plan to publicize WSU at Everett

EVERETT, Wash. – Completing the first year of Integrated Communication @ Everett (ICE), the inaugural class of 22 students will present its integrated marketing plan for the program to stakeholders at 8 a.m. Wednesday, May 6, in Gray Wolf Hall 366. ICE is an offering of Washington State University North Puget Sound at Everett.

Book delivers critical tips on how to publish research

By Sue McMurray, Carson College of Business PULLMAN, Wash. – Scholars seeking to improve their research practices and successfully contribute to their fields may benefit from “How to Publish High-Quality Research,” a new book by researchers Jeff Joireman, Washington State University, and Paul Van Lange, VU University Amsterdam.

National awards go to CUB marketing designs

By Hilary Sandberg, Administrative Services marketing intern PULLMAN, WASH. – The Compton Union Building, University Recreation and Biomedical Communication Unit at Washington State University recently won national awards from the Association of College Unions International (ACUI) for marketing design efforts.

Support of Cougs propels sales and fun

      SEATTLE – Rows and rows of small brown boxes sit on the shelves in a warehouse near Boeing Field in Seattle. Inside the boxes are lip balm, salt and popcorn. The unique thing is, virtually all the products taste like bacon.   The small warehouse is home to J&D’s Foods, which boasts the philosophy: “Everything should taste like bacon.”   […]

Advancement, external affairs aligned by function

  Gardner WSU Advancement and External Affairs (AEA) will be organized into six broad functional areas in a reorganization plan announced by Vice President John Gardner.   The areas are: Alumni Relations Marketing/Communications Development Finance Government Relations Economic Development and Global Engagement   The teams will be led either by a single person or a […]

Seminar: Marketing in the Real World of Small Business

SPOKANE – WSU’s Small Business Development Center (SBDC) is offering a seminar that is a necessary primer for small business owners who want to grow sales and profits.   “Marketing in the Real World of Small Business” seminar is designed to provide a roadmap for sustained growth and a greater bottom line.   Join the SBDC […]