SBDC offers live webinar on marketing for small business
• How to understand financial resources and fund a new marketing effort without increasing current expenses.
• Define what marketing is and explore the different types of marketing strategies and tactics.
• Understand who customers are and what they like and dislike about competitors in a specific marketplace.
• Learn how to think outside the box and outsmart the competition, even the national chains.
• Develop a marketing budget and marketing plan for a specific business and its needs.
• Learn how to implement and evaluate a marketing plan to test for success and amend it for greater effectiveness. Participants will leave with a well defined path to a marketing plan and its implementation.