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Nov. 4: Business lecture explores data driven marketing

November 2, 2016

By Communications staff, Washington State University

By Sue McMurray, Carson College of Business

PULLMAN, Wash. – “Data Driven Storytelling” will be presented free to the public 10-11 a.m. Friday, Nov. 4, in CUB 210, Washington State University.

Leo-Castellano-80 — Leo Castellano. Above, Spyro Kourtis.

Spyro Kourtis, CEO of HackerAgency, and Leo Castellano (’15 MBA), HackerAgency data analyst, will discuss how their company fulfilled its promise to clients of higher return on investment through more precise audience targeting and use of existing and emerging media and social channels. HackerAgency is a global digital/direct marketing agency with expertise across all media channels.

“With the avalanche of new data all around us, we leverage new techniques, like data visualization, to help inform the insights that drive our creative development and campaign strategy,” said Kourtis.

The lecture is hosted by the Department of Marketing and International Business in the WSU Carson College of Business.

News media contacts:
Andrew Perkins, WSU Carson College of Business, 509-335-0940, a.perkins@wsu.edu
Sue McMurray, WSU Carson College of Business, 509-335-7578, sue.mcmurray@wsu.edu

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