shopping

It’s all about ‘me:’ Narcissism and mass-customized products

By Sue McMurray, Carson College of Business PULLMAN, Wash. – Researchers say a rising trend in narcissism is cause for retailing and manufacturing firms offering customizable products to rethink their marketing strategies.

Attitudes, ads, music kindle holiday buying

A bah-humbug attitude could cost you this holiday season — either out of pocket or under the tree. That’s the surprising conclusion from recent research in WSU’s College of Business and Economics.Turns out that those who love Christmas enjoy shopping more (no surprise there), but researchers were surprised to discover that while both Santas and […]