marketing strategies

It’s all about ‘me:’ Narcissism and mass-customized products

By Sue McMurray, Carson College of Business PULLMAN, Wash. – Researchers say a rising trend in narcissism is cause for retailing and manufacturing firms offering customizable products to rethink their marketing strategies.

Faculty markethealth discoveries

Joe Harding and Jay Wright both were young WSU faculty when they met under unusual circumstances.   More than 30 years later, that accidental meeting has blossomed through friendship and research collaboration into hundreds of journal articles, eight patented commercial applications and creation of Pacific Northwest Biotechnology — a privately held corporation fueled by 20 […]