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WSU News Carson College of Business

Personal and social concerns motivate organic food buyers: Study offers tips for green advertising strategists


By Sue McMurray, College of Business

PULLMAN, Wash. – Predicting whether consumers will purchase organic or conventional food is a multimillion dollar gamble within the food sector. A novel paper by Washington State University College of Business researchers will help advertisers more effectively target the fast-growing organic food market. » More …

Oct. 12: Business managers, leaders hear about WSU online MBA

By Sue McMurray, College of Business

Todd-Hall-80PULLMAN, Wash. – Washington State University’s College of Business will hold a free, public networking event focusing on the online master of business administration (MBA) and Executive MBA programs 5:30-7:30 p.m. Saturday, Oct. 12, at the Carson Center for Student Success in Todd 101. » More …

Oct. 30: College of Business fundraiser simulates a night in Italy

By Sue McMurray, College of Business

Trabani-80PULLMAN, Wash. – Forget spaghetti and meatballs. Anyone hungry for the “real deal” Italian cuisine experience will find just that at the Washington State University School of Hospitality Business Management’s annual Taste of Italy on Wednesday, Oct. 30. » More …

Student chapter earns hospitality honor society’s highest honor

PULLMAN, Wash. – The Washington State University chapter of Eta Sigma Delta (ESD), an international hospitality management honor society, received the 2013 ESD Chapter of Distinction Award – the organization’s highest honor – for the second time in as many years. » More …

WSU School of Hospitality offers ‘€˜Crimson Spoon’€™ cookbook

PULLMAN, Wash. -€“ “You have what it takes.”€ These prophetic words were once spoken by a Swiss master chef to Jamie Callison when he was a struggling, culinary apprentice in Seattle’€™s Rainier Golf and Country Club.
More than 20 years later, Callison has proven those words a thousand times over as the executive chef of Washington State University’€™s School of Hospitality Business Management (SHBM), mentoring thousands of hospitality students and serving gourmet meals to WSU’s invited dignitaries and guests.
He is the lead author of a new cookbook, “The Crimson Spoon: Plating Regional Cuisine on the Palouse.” … » More …

Turning customer revenge into reconciliation

irate customerPULLMAN, Wash. – Canceled flights, lost luggage, a product confirmed to be “in stock” that turns out to be on back order after you’ve driven 20 minutes to get it – most everyone has at some time experienced anger and frustration over similar service failures. These feelings can, in turn, lead customers to take their business elsewhere, causing the firm to lose a valued patron.

But when a firm strikes out a second time – for example, by failing to resolve the initial mistake – the insult added to injury can lead customers to seek revenge by aggressively … » More …

WSU partners with Africa for business innovation, competition

NM-AIST group
WSU faculty and students visit the Nelson Mandela institute in Tanzania.
PULLMAN, Wash. – Transforming science into economic vitality is the foundation of a growing relationship between Washington State University College of Business and The Nelson Mandela African Institute of Science and Technology (NM-AIST) in Arusha, Tanzania.
NM-AIST is striving to become a world-class research-intensive training institution mainly for postgraduates and postdoctoral professionals in science, engineering and technology. The college established cooperation with the institute in 2012 to assist with developing courses on innovation, venture creation and technology transfer.
 » More …

Online graduate business programs rank No. 1

PULLMAN, Wash. – Washington State University College of Business’ online graduate business programs are the best in the nation, according to U.S. News & World Report’s Top Online Education rankings published today (Jan. 15).

WSU is ranked No. 1 in Best Online Graduate Business Programs. The evaluation includes the WSU online master’s of business administration and Executive MBA programs. Other universities in the top 10 ranking include Arizona State University, Indiana University, University of Florida, California State University, Central Michigan, Auburn University, University of Connecticut, University of … » More …

Chef showcases WSU at governor’s reception

Video by Matt Haugen, WSU News

PULLMAN, Wash. – After just a taste of one of his signature dishes, it becomes obvious why Jamie Callison, executive chef for the Washington State University College of Business, is one of two chefs chosen to prepare food at the Washington State Governor’s Inaugural Ball VIP reception Jan. 16.

Callison and Chef John Fisher, Renton Technical Colleges School of Culinary Arts, who were selected for their culinary expertise and community work, will head to Olympia with their respective teams of hospitality students.

“I am very excited to be part of this event and to represent the School … » More …