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March 24: Hospitality leaders to give annual business talk
February 8, 2017

By Sue McMurray, Carson College of Business

PULLMAN, Wash. – A panel of nine hotel and hospitality industry professionals will share expertise during the annual, public Burtenshaw Distinguished Lecture Series at 2-3:30 p.m. Friday, March 24, in the CUB auditorium at Washington State University.

April 20: Hospitality industry leaders to give annual lecture
April 5, 2016

By Sue McMurray, Carson College of Business

Furano,-left,-and-ZislisPULLMAN, Wash. – Dave Furano and Michael Zislis, cofounders of Rock & Brews restaurants, will present “Serving Those Who Rock” during the annual Burtenshaw Distinguished Lecture Series at 11 a.m. Wednesday, April 20, in the CUB auditorium at Washington State University. The public is invited.

April 22: Hospitality leader to give annual business lecture
April 20, 2015

By Sue McMurray, Carson College of Business

Steigerwald-webPULLMAN, Wash. – Rob Steigerwald, chief operations officer for the Americas-Western Region, Marriott International, Inc., will present “Reimagining Hospitality, Next Gen Now,” during the annual Burtenshaw Lecture at 4:30 p.m. Wednesday, April 22, in the CUB auditorium at Washington State University. The public is invited.

Hospitality School hosts 25th Burtenshaw lecture
October 2, 2006

PULLMAN – Jim Treadway, chief executive officer of MTM Luxury Lodging, L.L.C., will be the guest speaker for the Washington State University School of Hospitality Business Management’s 25th annual Burtenshaw Lecture at 3:30 p.m. Oct. 19 in Todd Hall 116.A 3 p.m. reception will precede Treadway’s lecture, which is entitled “Life, Lodging, Luxury, and WWF.”A third generation hotelier whose roots began with Treadway Inns in New England, Treadway attended Dartmouth College, served in the Marine Corps, and graduated from Cornell University with a degree in Hotel Administration. He is a respected leader in the U.S. hotel industry and a frequent speaker and panelist at industry … » More …

KFC president presents Burtenshaw Lecture
September 30, 2002

Cheryl Bachelder, president and chief concept officer of the KFC Corp., will present “You Gotta Be a Maniac! Success Criteria for the Hospitality Industry,” as the fall 2002 Burtenshaw Lecturer, 3 p.m. Thursday, Oct. 3, in room 203 of the Smith Center for Undergraduate Education.Bachelder is the 43rd top executive to present insights into the hospitality industry at the Burtenshaw Lecture Series since it began in 1981. The lecture is free and open to the public.Bachelder joined KFC in January 2001. She previously served as an executive vice president at Domino’s Pizza, LLC, where she was responsible for planning, marketing, research, product development, and concept … » More …