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Burtenshaw Lecture

April 20: Hospitality industry leaders to give annual lecture

By Sue McMurray, Carson College of Business PULLMAN, Wash. – Dave Furano and Michael Zislis, cofounders of Rock & Brews restaurants, will present “Serving Those Who Rock” during the annual Burtenshaw Distinguished Lecture Series at 11 a.m. Wednesday, April 20, in the CUB auditorium at Washington State University. The public is invited.

April 22: Hospitality leader to give annual business lecture

By Sue McMurray, Carson College of Business PULLMAN, Wash. – Rob Steigerwald, chief operations officer for the Americas-Western Region, Marriott International, Inc., will present “Reimagining Hospitality, Next Gen Now,” during the annual Burtenshaw Lecture at 4:30 p.m. Wednesday, April 22, in the CUB auditorium at Washington State University. The public is invited.

KFC president presents Burtenshaw Lecture

Cheryl Bachelder, president and chief concept officer of the KFC Corp., will present “You Gotta Be a Maniac! Success Criteria for the Hospitality Industry,” as the fall 2002 Burtenshaw Lecturer, 3 p.m. Thursday, Oct. 3, in room 203 of the Smith Center for Undergraduate Education. Bachelder is the 43rd top executive to present insights into […]