Washington State University is in the final stages of rolling out news tools that will allow staff to better collect and assess internal data.
Qualtrics users who rely on the online surveying program for collecting employee or customer survey data are being moved over to the company’s Customer Experiences, or CX.
Fortunately for those who’ve become accustomed to using Qualtrics, the shift will be relatively painless for existing users, Craig Parks, vice provost for system innovation and policy, said.
“The first time user log in to Qualtrics CX, they’ll find the exact same interface that they’ve become accustomed to,” Parks said. “Better still, what new options are routines they see will only enhance their ability to gain insight on internal initiatives and programs system-wide.”
Last year alone, WSU users collected approximately 600,000 data points using Qualtrics. The university was among the first institutions of higher education to adopt the surveying tool back when it was a small company run out of the founder’s home.
Parks explained that the move to Qualtrics CX is necessary given the type and volume of data collected by staff across the WSU system. The university’s original contract called for collecting only data that would eventually be published as part of scientific research. Because so much of what was being collected were survey responses related to experiences at places like Cougar Health Services or University Recreation, WSU had to add the CX suite to its toolbox.
A group of some of WSU’s most active Qualtrics users completed a 12-week training course on Qualtrics CX prior to its launch earlier this fall. The university is working with units like Human Resource Services, CHS and UREC to identify staff that need to be moved over to the new suite. Staff who also make regular use of Qualtrics are advised to let their managers know they are interested in having a Qualtrics CX account.
Qualtrics CX brings with it a host of new tools that’ll allow users to get a more granular view of surveying data collected. WSU staff who would like to learn more about Qualtrics can visit the university’s Qualtrics website.