Carson College of Business hosts annual marketing symposium

Hands using a smartphone and several computer icons superimposed to signify the use of ChatGPT.
Zoom participants at the symposium will be able to try their hand using ChatGPT to tackle the same problem prompts as the in‑person students.

The Carson College of Business at Washington State University will host its annual Marketing Symposium 10:30 a.m.–2 p.m. Wednesday, April 17, in the CUB Senior Ballroom on the Pullman campus.

Next-Gen Solutions: Harnessing ChatGPT for Classroom Innovation and Business Success,” sponsored by the Department of Marketing and International Business (MIB), is free and open to the public and is available on Zoom. Zoom participants will be able to try their hand using ChatGPT to tackle the same problem prompts as the in-person students.

“This year’s symposium is designed to unlock the full potential of ChatGPT in transforming both educational environments and the early career landscapes of business students, said Andrew Perkins, MIB department chair. “Participants will have the unique opportunity to dive into interactive sessions, where teams will tackle real-world problems using ChatGPT, developing skills in AI-driven analysis, creative problem-solving, and strategic thinking.”

Participants must bring a laptop (Mac or PC) and it is highly recommended to already have the paid version of ChatGPT Plus. The free version will work but doesn’t have access to all of the tools discussed/utilized in the workshops, Perkins said.

Symposium schedule:

  • 10:30 a.m. — Perkins will give a keynote with discussion opportunity.
  • 11:10 a.m. — “Introduction to ChatGPT” will be the focus of a 50-minute tutorial and workshop session.
  • 12:10 p.m. — “From Theory to Practice: Engaging with ChatGPT in Academic Environments” will be the focus of a 50-minute tutorial and workshop session.
  • 1:10 p.m. — “The AI Professional: Leveraging ChatGPT for Early Career Success” will be the focus of a 50-minute tutorial/workshop session (10-minute intro, 40-minute team workshop).

The event will conclude at 2 p.m. after closing remarks by Perkins.

Visit the marketing symposium website for more information. For questions, contact Angie Senter, event manager, at 509-335-7042, angie.senter@wsu.edu.

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