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WSU News ice bucket challenge

WSU research analyzes social media’s Ice Bucket Challenge

By Darin Watkins, Edward R. Murrow College of Communication

als-ice-bucketPULLMAN, Wash. – Last summer’s Ice Bucket Challenge swept the country – a fundraiser to fight amyotrophic lateral sclerosis (ALS) that became a social media phenomenon. But why was it so successful? » More …