Skip to main content Skip to navigation
WSU research analyzes social media’s Ice Bucket Challenge
August 13, 2015

By Darin Watkins, Edward R. Murrow College of Communication

als-ice-bucketPULLMAN, Wash. – Last summer’s Ice Bucket Challenge swept the country – a fundraiser to fight amyotrophic lateral sclerosis (ALS) that became a social media phenomenon. But why was it so successful?