business

It’s all about ‘me:’ Narcissism and mass-customized products

By Sue McMurray, Carson College of Business PULLMAN, Wash. – Researchers say a rising trend in narcissism is cause for retailing and manufacturing firms offering customizable products to rethink their marketing strategies.

Oct. 7: Business lecture considers ethics, shareholder value

By Sue McMurray, Carson College of Business PULLMAN, Wash. – “Business Ethics: Doing the Right Thing to Optimize Long-Term Shareholder Value” will be presented at 4:30-5:30 p.m. Wednesday, Oct. 7, in the Carson College of Business, Todd 116, Washington State University. The 23rd annual Walton Lecture, free to the public, will be presented by Thomas […]