From “murder hornets” to life on other planets, the most popular Washington State University research coverage in a year dominated by COVID-19 was largely tangential to the pandemic—playing on questions of how things could get worse, or how we might leave this troubled planet altogether. Other stories that saw wide audiences involved the pandemic more directly or research so novel it could not be ignored like the creation of the first-ever surrogate sires, male livestock able to pass on the most-desired genetics of donor animals.
This was not a typical year, but the news stories about WSU research that did the best still had a focus on real world impact. Health-related stories, in particular, did well, such as whether parents should hide their stress from kids, the potential benefits of cannabis or whether exercise helped people deal with their pandemic fears.
WSU communicators produced more than 100 research-related press releases in 2020, helping disseminate the knowledge gained while elevating WSU’s national and international profile as a leading public research university. WSU News staff analyzed each story using Meltwater media tracking software for its total potential audience reach. These reach numbers are quite large as they are based on each media outlets’ circulation or viewership added together. While the numbers contain duplicates, given that many people consume news and information from multiple outlets that might report on the same developments, it can give a sense of how far and wide a story travelled.
Below are the top 10 research stories of 2020 with press release links, potential reach numbers, a sample of the resulting media articles, and some possible reasons for their success. Following that is the rest of WSU research stories ranked by their reach.
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Scientists predict potential spread, habitat of invasive Asian giant hornet
3.52 billion
USA Today, BBC, CNN, People magazine
This story started quietly when a call went out to Washington state residents to keep an eye out for the invasive giant hornets known for decapitating whole hives of honeybees, the world’s critically important pollinators. The story exploded after the New York Times dubbed the insects “murder hornets” and a morbid hilarity ensued in the news and on social media mainly on the theme of “what could be worse about 2020?” By the end of the year more than 1,500 articles mentioned the hornets and the work of WSU scientists who were collaborating with state officials to track and remove the destructive bugs.
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Some planets may be better for life than Earth
2.22 billion
CNN, Fox News, Forbes, Gizmodo
The idea of “superhabitable” planets, worlds that might be better than our own, caught a lot of people’s imaginations across the globe. Astrobiologist Dirk Schulze-Makuch, an adjunct WSU professor also with the Technical University in Berlin, and his colleagues came up with a set of characteristics that are better for life and found 24 of these potentially wonderful planets.
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Gene-edited livestock ‘surrogate sires’ successfully made fertile
1.39 billion
BBC, CNN, The Guardian, Yahoo News
In an advance that promises to improve food production worldwide, male pigs, goats and a bull were gene-edited to be born sterile but able to pass on the implanted genetic material containing the desired traits from donor animals. These special livestock animals were born right here at WSU Pullman in a project led by reproductive biologist Jon Oatley. Buoyed by strong interest in Europe, media from all over the world ran stories on these so‑called “super‑dads.”
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Study: Organic molecules discovered by Curiosity Rover consistent with early life on Mars
980 million
Daily Mail, Daily Beast, CNET, NY Post
The possibility of life on other planets is always a big draw as is proven again by this story based on another paper led by Schulze-Makuch that came out even before COVID‑19 lockdowns started making life on Earth a bit difficult.
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Tasmanian devils may survive their own pandemic
728.34 million
U.S. News & World Report, Smithsonian, Science magazine, MSN.com
In a dark year, a bright spot of good news for the iconic Tasmainan devil gained a lot of attention. The method used to trace the evolution of the transmissible cancer afflicting the devil may also help scientists learn more about other genetically complex pathogens. The work led by WSU biologist Andrew Storfer and recent WSU Ph.D. Austin Patton not only made the prestigious journal Science but was featured in their podcast as well as numerous mainstream media sites.
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Everything is not fine: Kids can tell when parents suppress their stress
436.74 million
CNN, Healthline, Consumer Affairs
Parents don’t need to stress about hiding stress – that was welcome information for parents during the pandemic. The research led by human development assistant professor Sara Waters had a large reach, driven primarily by an article in CNN that was picked up by many of their affiliates.
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Cannabis reduces OCD symptoms by half in the short-term
361.91 million
Forbes, International Business Times, Consumer Affairs
Cannabis is a notoriously difficult thing to study in the U.S. and that has created a real craving for news about its potential benefits. The analysis that psychologist Carrie Cuttler did using self-reported data from the Strainprint app provided some real-world information about this understudied drug.
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COVID-stress may be hard to beat even with exercise
327.96 million
WebMD, U.S. News & World Report, Times of India
The pandemic has been a continual focus in the news during 2020, and this twin-study led by Glen Duncan in the College of Medicine addressed a question a lot of people wanted to know about whether they could manage their COVID‑19 stress with exercise.
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New study to examine benefits, risks of breastfeeding during COVID‑19 infection
245.98 million
While it is rare for the start of a study to make news, a similar recently completed study in China was making headlines at the same time that this WSU call for study participants went out, resulting in a surprise mention from the widely circulated Daily Mail in the UK, among other places.
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Decline in plant breeding programs could impact food security
223.51 million
This study related to agriculture education attracted attention outside of the agriculture media as it showed a real-world effect. The story was particularly boosted by an article in Medium, whose membership community gives it a potential audience of over 120 million.
- Centenarian study suggests living environment may be key to longevity
- Researchers use origami to solve space travel challenge
- Researchers advance fuel cell technology
- Fear of missing out impacts people of all ages
- Scientists document collapse of key Central American forest engineer
- Rural areas have fewer mental health services for young people
- Researchers develop viable sodium battery
- Social media use increases belief in COVID-19 misinformation
- Researchers call for new approach to some mental disorders
- New research sheds light on potentially negative effects of cannabis
- Where you live may influence your baby’s behavior
- Depressed, rural moms face greater health challenges–and so do their kids
- Exercise during pregnancy reduces obesity among offspring
- Water splitting advance holds promise for affordable renewable energy
- Study shows cannabis temporarily relieves PTSD symptoms
- Tasmanian devil research offers new insights for tackling cancer in humans
- Facebook political ads more partisan, less negative than TV
- Invisible plastics in water
- Discrimination increases against Asian and Asian American population, affecting health
- Study shows rising age of first drug use in teens, young adults
- No honor among cyber thieves
- Restaurant customers frown on automatic gratuities, particularly after good service
- More economic worries mean less caution about COVID-19
- Football-loving states slow to enact youth concussion laws
- Ancient blanket made with 11,500 turkey feathers
- Canada lynx disappearing from Washington state
- Study finds fatty acid that kills cancer cells
- Nurse practitioners play key role in opioid addiction treatment in very rural areas
- Teen boys link marijuana use with more, better sex
- Cannabis ads and store location influence youth marijuana use
- Wording of vaccination messages influences behavior
- War songs and lullabies behind origins of music
- Researchers develop method for earlier detection of Alzheimer’s Disease
- Response to fire imapcts water levels 40 years into the future
- Researchers find connection between household chemicals and gut microbiome
- Small towns have highest risk of intimate partner violence
- Increasing sleep time after trauma could ease ill effects, study says
- Non-tobacco plant identified in ancient pipe for first time
- Jails that don’t change operations due to COVID-19 put all at risk, WSU study finds
- Changes to drylands with future climate change
- Microscopic partners could help plants survive stressful environments
- Discovery enables adult skin to regenerate like a newborn’s
- Alcohol use changed right after COVID-19 lockdown
- Seductive details inhibit learning
- Glyphosate can create biomarkers predicting disease in future generations
- In-person college sports can create campus COVID-19 spikes
- Medicine-carriers made from human cells can cure lung infections
- Researchers develop software to find drug-resistant bacteria
- Cannabis use blunts stress reactivity in female rats
- Amphibian study shows stress increases vulnerability to virus
- Antibiotic-resistance in Tanzania is an environmental problem
- Pregnancy stereotypes can lead to workplace accidents
- Paper-based technology advances earlier cancer detection
- New technology helps reduce salt, keep flavor
- Men less likely to see food as national security issue amid pandemic
- New model gives wineries better data from existing tests
- Twinkling, star-shaped brain cells may hold the key to why, how we sleep
- Researchers advance solar material production
- Prenatal cannabis exposure linked to cognitive deficits, altered behavior
- Information technology played key role in growth of ancient civilizations
- Study suggests biological clock is key to reducing heart damage from radiation therapy
- UV light may be a greater risk for melanoma than suspected
- WSU study aims to prevent adverse drug reactions in dogs
- WSU scientists discover new, simple way to classify marine biomes
- Not-so-dirty birds? Not enough evidence to link wild birds to food-borne illness
- Study paints picture of marijuana use in pregnant women
- A key to cheaper renewable fuels: keeping iron from rusting
- Privatized prisons lead to more inmates, longer sentences, study finds
- Glacial stream insect may tolerate warmer waters
- Bat research critical to preventing next pandemic
- Researchers show advance in next-generation lithium metal batteries
- Discovery of a mechanism plants use to toggle on photosynthesis chosen by top journal
- A compound unlike any other
- Cracking the Lyme disease code
- Research identifies critical protein in cancer treatment-related heart damage
- Research demonstrates a molecular dance that keeps your heart beating
- Researchers use soy to improve bone cancer treatment
- Researchers urge healthcare providers to routinely ask patients about cannabis use
- Biggest holes in the system’ / WSU research shows very rural elders receive fewest services
- Organic farm advantages in biodiversity and profits depend on location
- Beavers may help amphibians threatened by climate change
- Electron-producing microbes power sustainable wastewater treatment
- Study indicates vaporized cannabis creates drug-seeking behavior
- Finding the genes to build a better cancer treatment
- Environmental DNA detection could cut pathogens in pet trade
- Media literacy can improve child nutrition, family relationships
- Nitrogen-fixing genes could help grow more food using fewer resources
- ACA results in fewer low-income uninsured, but non-urgent ER visits haven’t changed
- Poor hygiene is significant risk for antimicrobial-resistant bacteria colonization
- Hospital websites lack usability for non-English speakers
- Study reinforces drug’s potential to treat hypertrophic cardiomyopathy
- To help wildlife move, researchers map both natural and legal boundaries