University staff wins record 14 awards

(Photo from WSU’s current  television advertising campaign, which earned a prestigious CASE Grand Gold Award.)
PULLMAN — WSU staff received a WSU record 14 awards in the 2008 Communication Awards Competition sponsored by the District VIII Council for Advancement and Support of Education (CASE).
Among the honors was WSU’s first-ever Grand Gold Award, presented to the top entry in the competition’s video and multimedia category, for the “Because the World Needs Big Ideas” television commercials
The commercials highlight the impact of research conducted by WSU faculty.
The spots were produced by Copacino + Fujikado, a Seattle-based advertising agency, working in conjunction with University Relations representatives, college communications staff, and the faculty whose research was highlighted.
In addition to the Grand Gold, WSU staff received three Gold, four Silver, and six Bronze Awards for communications that included Web sites, publications, special projects, fund-raising communications, news releases andthe university’s primary external communications publication, Washington State Magazine.
The awards were presented at a CASE VIII Awards reception Feb. 29 in Portland, Ore.
“This record-breaking performance demonstrates both the expertise of our communications professionals and their ability to work closely with our campus partners to translate complex concepts into innovative messages that motivate and inspire,” said Tim Pavish, interim vice president for University Relations. “We will continue to collaborate with our colleagues throughout the WSU system to create communications that advance the university’s priorities and enhance understanding among our audiences of WSU’s global impact.”
Washington State Magazine was the most honored WSU entry, earning one Gold, one Silver, and two Bronze Awards.
Hannelore Sudermann, the magazine’s assistant editor/senior writer, received a Gold Award in the magazine writing category for her article, “Ray Troll—A Story of Fish, Fossils and FunkyArt” (
Two illustrations created for the magazine were honored. An illustration <> created by freelance illustrator David Wheeler and art-directed by magazine art director John Paxson received a Silver Award.
A cover illustration of former President V. Lane Rawlins ( created by freelance illustrator Steve O’Brien under Paxson’s direction won a Bronze Award.
The magazine also received a Bronze Award in the category of External Audience Magazines produced by institutions with an enrollment of more than 15,000 students.
A Gold Award was presented for the Future Student Web site,, in the overall Web site category. The site was created and managed by a team of Enrollment Management and Marketing Communications staff, including Ray Rhamey, Nicole Wood, Jason Bittle, Anna Sherwood, John Vleck, Elayne Crain, Adam Murphy, Dallen Rose, Corinna Nicoleau, Sol Jensen, Kelly Myott-Baker, Wendy Peterson, Steffany McGowen, Michele Juaraguito and Luke Jones.
A printed invitation produced by WSU Foundation and Marketing Communications staff to promote an exhibit of Roy Lichtenstein’s art in Palm Springs also received a Gold Award.
The creative team for the project included Molly Bull, Jill Aesoph, Trevor Durham, Phyllis Shier, Allen Johns, Doug Garcia and John Sutherland.
A packet of printed material created for prospective undergraduates to promote hands-on research opportunities at WSU received a Silver Award from the judges. The team of Bev Makhani, David Bahr, Libby Walker, Chio Flores, Marilyn Reed, and Sharon White produced the collateral.
Ray Rhamey, Adam Ratliff, and Michelle Posey received a Silver Award for a series of videos the team produced to promote the university’s fall Innovators lecture series.
A special fund-raising project, How COUG Are YOU?, which used a combination of electronic and print communications to promote gift opportunities to alumni, also received a Silver Award.
The team of Christina Randall, Chris Bingley, Adriana Aumen, Ed Sala, Steve Gravrock, Jon Bickelhaupt, Bob Hubner, Brent Gariano, Bull, Durham, Johns, Shier, Sutherland and Garcia produced the campaign.
The marketing activities implemented to promote Jane Goodall’s visit to campus received a Bronze Award in the projects and activities category.
The creative team included Tammey Boston, Karlene Beaumont, Val Boydo, Steve Bollens, Valoree Gregory, Stephanie McGowen, Elaine O’Fallon, Christi Weber, Garcia, Gariano and Sutherland.
A news release written by Cherie Winner, WSU science writer, titled “Work, Rest, then Work Again: WSU Physicists Find Light-sensitive Molecule Can Heal Itself,” ( also received a Bronze Award.
Two other videos also received Bronze Awards. One, titled “The Bond,” was created by Darin Watkins and Mary Gresch to promote the College of Veterinary Medicine’s Veterinary Teaching Hospital.
The other, “Malawi: Its Future,” was created by the WSU Center for Distance and Professional Education. The project team included Brian Maki, Wendy Steele, Chris Pannkuk, Dave Cillay, Trent Bunderson, Joshua Green, Debbie O’Donnell, Emily Garrigues Marrett, Tom Byers, J.J. Oliver, Sandra Allyson and Sueann Ramella.
All of the winning publications entries, with the exception of Washington State Magazine, were printed by University Publishing, WSU’s in-house printing facility.
The District VIII CASE competition attracted 535 entries.
The competition, which draws marketing and communications entries from 46 higher education institutions in Alaska, Alberta, British Columbia, Idaho, Manitoba, Montana, Northwest Territories, Nunavut, Oregon, Saskatchewan, Washington and the Yukon, is one of the oldest and largest programs of its type among CASE districts nationally.

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