On September 10, at 9:00 a.m. PDT, join the WSU Alumni Association online for “Upstream: The Quest to Solve Problems Before They Happen.”
In this webinar, bestselling author Dan Heath will reveal how some leaders have learned to spot problems in advance: There’s a school district that can predict which students will drop out — 4 years before graduation. There’s an internet service company that can predict which customers are likely to cancel their subscriptions — as early as two weeks after they sign up! When we shift from downstream response to upstream planning, it can cause miracles: One company eliminated 20 million customer support calls by asking, “How can we make sure our customers never need to call us?” Dan will share the three forces that push us downstream, as well as the powerful levers we can use to start preventing problems before they happen.
Register to attend on our Cougar Learning Consortium website.
Questions? Contact Amber Mendenhall at amber.mendenhall@wsu.edu
