Yong Chae Rhee, Ph.D., an Associate Professor of the Sport Management Program at WSU, will speak in the second Sport Management Research Meeting of the Fall 2018 semester. His presentation, “Effect of NASCAR’s Corporate Social Responsibility approach on potential stakeholders’ perception change toward NASCAR,” will occur 4-5 p.m. on Wednesday, October 17, in Cleveland Hall 255 in Pullman.
To perform a successful CSR activity, understanding the target audience and choosing carefully the CSR message is vital. The result of the current quasi-experimental study provides the evidence of such statement. Two different CSR approaches by NASCAR were exposed to potential stakeholders to examine the changes in the perception of the organization. Environmental approach showed positive changes in potential stakeholders’ perception toward NASCAR. A Nationalistic CSR approach had no significant impact on potential stakeholders’ perception of the organization. Additionally, an RADP analysis was performed to see the potential stakeholders’ perception on CSR performance. The potential stakeholders showed significant positive changes in both approaches in their perception toward NASCAR CSR performance.
Sport Management Research Meetings are organized by the Sport Management program at Washington State University. They occur monthly and feature faculty and student presentations of ongoing and completed research projects. Students and faculty from all programs are welcome to attend.
The next research meeting this semester will occur on November 7.
Those who miss the presentations but are interested in the topic can access the video archive of past presentations.
