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Hotel ‘greenwashing’ dirties eco-friendly reputation
October 1, 2015

By Sue McMurray, Carson College of Business

go-green-webPULLMAN, Wash. – Hotels across the globe are increasingly encouraging guests to embrace green practices. Yet while guests think they are supporting the environment by shutting off lights and reusing towels, they may in fact be victims of “greenwashing,” a corporation’s deceitful practice of promoting environmentally friendly programs while hiding ulterior motives.