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Study finds people are willing to pay more for new biofuels

By Scott Weybright, College of Agricultural, Human & Natural Resource Sciences

PULLMAN, Wash. – When it comes to second generation biofuels, Washington State University research shows that consumers are willing to pay a premium of approximately 11 percent over conventional fuel. » More …

To bolster a New Year’s resolution, ask, don’t tell

By Sue McMurray, Carson College of Business

questionsPULLMAN, Wash. – “Will you exercise this year?” That simple question can be a game-changing technique for people who want to influence their own or others’ behavior, according to a recent study spanning 40 years of research. » More …