WSU Athletics announces ‘The Cougar Pursuit’ to assist student-athletes

Fans packed onto the field at Martin Stadium
A packed Martin Stadium

WSU Athletics is partnering with the Center for Entrepreneurship to expand an initiative designed to help student-athletes capitalize on their name, image and likeness, or NIL.

The Cougar Pursuit initiative will allow all incoming student-athletes to take a five-week course designed by the Carson College of Business’ Center for Entrepreneurship. Its focus will be on intellectual property, personal branding and marketing in a digital world, finance and contracting and life after sports, culminating in a personal elevator pitch project.

The initiative comes after NCAA approval of rule changes designed to enhance the ability of college athletes to accept compensation for use of their name, image and likeness.

“We believe our Cougar Pursuit initiative is one of the most important resources we can offer our student-athletes during their WSU experience, that will ultimately impact them for years to come,” Pat Chun, director of WSU Athletics, said. “The Cougar Pursuit now includes campus partnerships, technology and education to allow our student-athletes to maximize their name, image and likeness.

He continued, “We are excited about the new opportunities available for our WSU student-athletes and remain steadfast in our commitment to offer the most unique and impactful student-athlete experience in the nation.”

For more information, visit WSU Athletics’ website.

Next Story

Birthday wishes for WSU’s 134th

Washington State University was founded on March 28, 1890. To celebrate WSU’s 134th birthday, all campuses got involved.

Recent News

Provost finalists visiting the week of April 1

Finalists in the process of interviewing for the position of provost and executive vice president will present to the public during their visits to WSU next week.

McCoy named interim WSU athletic director

A widely recognized leader in intercollegiate athletics, McCoy will serve while a national search is conducted for the next athletic director.

WSU to review administrative structure

President Kirk Schulz used his annual State of the University Address to highlight both achievements and challenges while also announcing a planned review of WSU’s administrative structure and academic programs.