PULLMAN WSU’s College of Business participated in Taste Washington on June 8 at the Davenport Hotel in Spokane, where they hosted a silent auction for participants at the 7th annual wine and food tasting event. The auction included 45 wine- and tourism-related items and brought in more than $6,700, which will benefit the School of Hospitality Business Management’s new major in wine business management.
The wine business management major was developed in response to the growth and significance of the business of wine in Washington state. The program’s overarching objective is to provide a pool of highly skilled business leaders focused on the burgeoning wine industry. Toward this effort, graduates of the program will be educated across a broad range of wine business and related functional areas from the management of wine production to the identification and development of demand generators. The new major will be review by the university’s faculty senate in the fall. It is anticipated that the first students will begin in the major in 2009.
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“This new major is unique to hospitality programs in America because it is highly interdisciplinary and draws on the many strengths at WSU,” says Dennis Reynolds, SHBM’s Ivar B. Haglund Endowed Chair. “We are excited to be able to offer the new degree, which students can put to use in Washington’s own growing wine industry.”
For more information about the Wine Business Management program, contact Justin Marquart, CB director of development, at marquart@wsu.edu or 509-335-7392 or Dennis Reynolds at der@wsu.edu or 509-335-4344.
