video advertising

By Brian Clark, University Communications PULLMAN, Wash. – Washington State University fans got a first peek at a new round of “Go Cougs!” television commercials during last week’s football game against Rutgers.

Using their previous professional experience as television producers and reporters, three staff at the Pullman campus are creating videos to reach out to prospective students, potential supporters and other vital audiences. Their efforts augment the university’s video advertising campaign, directed through marketing communications.       Two of these staff videomakers are alumni from the Murrow School of […]