Key to a winning Super Bowl ad

Three young men laughing as they watch a viral video on a smartphone.

A good commercial in the Super Bowl social media age is something that is going to get an audience to actively engage.

That’s according to Justin Barnes, a Murrow College of Communication scholarly assistant professor, who describes how brands are attempting to address this marketing truism in a new video produced by Washington State University Marketing and Communications.

“The hope is that it goes viral, especially with today’s age of social media and how we share information,” Barnes said in the video which is available to view on WSU Pullman’s YouTube page.

Take a minute to check it out and learn a little bit more about what has changed the most for football commercials over the last decade.

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