RICHLAND – KCTS 9 Seattle and WSU’s KTNW today launched V-me, the first 24-hour Spanish-language channel distributed by public television stations, on digital channel 31.2. V-me (pronounced “veh-meh”) brings the quality of public television to Spanish-speaking audiences with a fresh mix of children’s programs, current affairs, lifestyle offerings, film and arts.
V-me’s programming targets learners of all ages, and makes an especially strong commitment to families and young children. It features over 40 hours a week of acclaimed educational programs for kids including “Plaza Sesamo” (Sesame Street), “Jim de la Luna” and “LazyTown,” and programs for adults who work with young children such as “Los Niños en su Casa.” These research-based programs help ensure children are ready for school and strengthen literacy and language skills. Beyond the children’s schedule, V-me is establishing its reputation for first-rate coverage of current affairs. It was the first national Spanish-language network to commit to simultaneously translated, live presentation of this fall’s presidential debates.
“V-me broadcasts wonderful programming, but offers even more,” said John Fraire, WSU Vice President for Enrollment Management. “With local production that speaks to Northwest Latinos and a commitment to early learning, V-me transcends the airwaves to connect with our communities. It encourages families to engage in learning together.”
While the current broadcast will be available over the air on digital channel 31.2 in the Tri-Cities area, WSU and KCTS 9 plan to secure V-me’s place on regional cable service and will meet with local community leaders to help shape a station identity that speaks to the region.
