Sarah Druffel

Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions

Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

Hands holding a tablet and superimposed with several e-commerce and AI-focused computer icons.

Sept. 26: Power Breakfast to focus on the future of sales

The Power Breakfast is designed to inform, inspire and engage business leaders on contemporary business issues. The event is $55 and will be held 8-10 a.m. Tuesday, Sept. 26 at the Westin hotel in Bellevue. Participants may register online until 5 p.m. Tuesday, Sept. 19.

A view of the Bellevue, Washington skyline looking out over the water.