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| Spangenberg |
PULLMAN The College of Business will hold its next Seattle Power Breakfast on Sept. 11 at the Seattle Sheraton as part of the university’s WSU in Seattle week and will feature CB Dean Eric R. Spangenberg. His presentation is titled “Washington State Means Business: A Vision for Future Success.”
The Power Breakfast is sponsored by Resources Global, the WSU Alumni Association and Wine by Cougars.
Spangenberg, professor of marketing, joined the College of Business at WSU in 1990 as an assistant professor. He currently serves the college as dean and holds the Geoff and Florence Maughmer Freedom Philosophy Endowed Chair. Previously, he was the first professor to hold the Gardner O. Hart Faculty Excellence Distinguished Professorship. Spangenberg is a WSU alumnus, having earned his bachelor’s degree in business administration in 1982. He holds an MBA from Portland State University and a doctoral degree in marketing and social psychology from the University of Washington.
His areas of expertise include self-prophecy or self-prediction as an influence technique for encouraging socially desirable behaviors, measurement of unobservable constructs, and environmental psychology. Spangenberg is an award-winning teacher and his widely cited publications include over 50 refereed journal articles, book chapters and refereed conference proceedings. He has served on the editorial review board for the Journal of Consumer Research and the Journal of Consumer Psychology. Spangenberg’s research has been featured by numerous media outlets, including the British Broadcasting Corporation, The Learning Channel, The Early Show on CBS, The Economist, The Wall Street Journal, Fast Company, The New York Times, and The Washington Post.
Now in its sixth year, the Power Breakfast Series continues to inform, inspire and engage WSU alumni and regional business leaders on topics of entrepreneurship, innovation and leadership.
Previous speakers for the Power Breakfast series include inaugural speaker Kerry Killinger, president, chair, and CEO of Washington Mutual; Blake Nordstrom, president, Nordstrom, Inc.; Scott Carson, executive vice president, The Boeing Company and president and CEO, Boeing Commercial Airplanes; Richard M. Kovacevich, CEO and chair, Wells Fargo & Company; Robert J. Herbold, executive VP and COO (retired), Microsoft Corporation, and managing director, Herbold Group, LLC; Harold Gilkey, chairman and CEO, Sterling Financial Corporation; Sally Jewell, president and CEO of REI; Bill Ayer, chairman, president, and CEO of Alaska Air Group; Colleen B. Brown, president and CEO of Fisher Communications, Inc.; Jeff Pinneo, CEO of Horizon Air; Tod Leiweke, CEO of Seattle Seahawks and president of First & Goal Inc; and Ted Baseler, president and CEO of Ste. Michelle Wine Estates.
For registration or event information, contact Jennifer Frei at 509-335-1386, cb.events@wsu.edu, or visit https://www.cbpowerbreakfast.wsu.edu.
