“Wear Your Crimson” Campaign Gaining Momentum

PULLMAN, Wash. – Expanded alumni awareness and participation in the “Wear Your Crimson” campaign has begun to take hold and add to the Cougar game-day experience.

This was evident to those in Pullman for the WSU Cougars’ home opener against Idaho last weekend as most of the jubilant crowd was decked out in crimson attire in support of the home team.

The idea to expand on the game-day “Wear Your Crimson” campaign came to the WSU Alumni Association from 1982 alumnus Glenn Osterhout.

“Traveling to Cougar away games, I noticed that many stadiums were filled with their official colors, especially Notre Dame, and most recently, Auburn. There is no reason why Cougar fans of all ages can’t turn Martin Stadium and Qwest Field into a Sea of Crimson,” said Osterhout, an alumni association and Cougar Club member.

WSU launched the “Wear Your Crimson” campaign in fall 2005.

To support the program, The Bookie will sell the “Official Game-day” shirt for $15. WSU students can purchase the shirt for $10. They are available at all Bookie locations and all campus outlets, including Spokane, Vancouver and Tri-Cities locations. Shirts will also be available at the Sterling Savings Alumni Association pregame rally, 11 a.m. to 2 p.m. Sept. 16 in Seattle, when the Cougars take on the Baylor Tigers at Qwest Field (www.wsu.edu/seattle/).

The goal of the university-wide initiative is to build Cougar spirit, togetherness and tradition, not only for football, but for all Cougar sports throughout the year, said Jud Preece, senior associate director for alumni relations.

For more information on the Wear Your Crimson campaign, contact Jud Preece at (509) 335-2586 or e-mail to jpreece@wsu.edu.