The Boeing Company, a longtime supporter of WSU and the College of Business, has provided significant contribution to launch the project. “We are very excited to participate in the creation of a world-class, interdisciplinary research center,” says John Pricco (‘81 Mechanical Engineering), who is the Boeing executive focal for WSU, and leads the Development Process Excellence Initiative. “The center will be a tremendous benefit to WSU students, and to industries sponsoring research from around the region.” Boeing’s prior contributions to the CB include the creation of the Boeing Wireless Classroom, the Boeing/Scott and Linda Carson Endowed Chair in Marketing, the Boeing Scholars Program, the Boeing Scholarship for Underrepresented Undergraduate Students, Boeing Corporate Scholarships and, most recently, a Boeing grant to provide stipends for business students who are seeking proficiency in a foreign language.
“The Center for Behavior Business Research will have an enormous academic impact as we strive to be a globally competitive university, connecting with industry,” says WSU President Elson S. Floyd. “In addition to providing research solutions to industry partners, the center will also provide high-quality WSU graduates for the growing consumer market industry.”
The center will be housed in the WSU College of Business at Todd Hall’s main entrance off the Terrell Mall and will provide WSU an unparalleled point of differentiation for marketing research. By bringing together industry leaders, academics and students, the center will create a unique student experience as they participate in the design, implementation and reporting of behavioral research. An integrated, interdisciplinary approach to business solutions will be applied as expertise from all areas of business faculty and other nationally recognized WSU units will be available for collaboration.
Additional funding for the completion of the center and research projects is being sought. For more information on the Center for Behavioral Business Research, please contact Justin Marquart at marquart@wsu.edu or 509-335-7392.
The WSU College of Business is accredited at the baccalaureate, masters, and doctoral levels by the Association to Advance Collegiate Schools of Business. The college spans the four campuses of WSU with the largest campus in Pullman and urban campuses located in Spokane, Vancouver, and the Tri-Cities area. The college conducts scholarly and applied research, and offers degree programs in a variety of business disciplines, and in hospitality business management, supplementing face-to-face offerings through innovative online learning and international programs. For more information, visit the college’s Web site at www.business.wsu.edu.
