Women more likely to choose wine from female winemakers
Study from WSU and Auburn shows women, the largest group of wine buyers in the U.S., respond to messages promoting women’s ownership in wineries.
Christina Chi
Women more likely to choose wine with feminine labels
A WSU-led experimental study found that women were more inclined to purchase wine that had labels with feminine gender cues.
Eco-friendly credentials not benefiting hotels financially, study says
Many travelers say they would prefer to stay at eco‑friendly hotels, but lodging facilities don’t benefit financially from acquiring certification for green business practices, new research shows.
