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New TV ads highlight life-changing research

WSU recently began a series of television ads featuring the far-reaching impact of the university’s research. The ads are being aired on cable and major stations in Seattle and Spokane. They will run during prime-time viewing hours in three-week segments throughout the spring. Topics include:• Taxol cancer treatment • Bone replacement • Biomediation of water resources • Economies of developing countriesIn addition, the College of Veterinary Medicine has produced a new television commercial featuring a range of cutting-edge services offered by the college’s teaching hospital.Preview the ads ONLINE @ www.wsu.edu/IntegratedMarketing/campaign/video.html. For more, see ONLINE @ www.wsutoday.wsu.edu.