Lecture focus: consumer behavior, pleasure
“The New Science of Pleasure: Consumer Behavior and the Measurement of Well-Being,” will be addressed by Daniel L. McFadden, 2000 Nobel Laureate, at 7:30 p.m. Thursday, March 23, in Todd Hall 116.The annual Bertha C. Leigh Distinguished Lecture in Economics is made possible by a gift from the family of Duane Leigh, retired as chair […]