PULLMAN, Wash. – A new book by Cougar football head coach Mike Leach is described as a readable history of Geronimo that also offers practical life and business advice gleaned from the Apache warrior’s leadership approach.
“Geronimo: Leadership Strategies of an American Warrior” (Gallery Books; hardcover $26) will go on sale May 6. Leach wrote the book with Buddy Levy, clinical associate professor of English at Washington State University.
The book examines the strategies, decisions and personal qualities that made Geronimo a success.
“Much of his genius can be ascribed to old-fashioned values such as relentless training and preparation, leveraging resources, finding ways to turn defeats into victories and being faster and more nimble than his enemy,” according to a news release from the publisher. “Geronimo’s tactics would be studied and copied by the U.S. military for generations.”
“Leach … has always done things differently, always operated on the margins of what the football world considered acceptable,” writes S.C. Gwynne (bestselling author of “Empire of the Summer Moon”) in the book’s forward. “This sort of radically original behavior is what ‘Geronimo’ is all about.”
Leach took his previous team at Texas Tech to 10 consecutive bowl games and holds the most postseason wins in the school’s history. He led the WSU Cougars to the New Mexico Bowl in his second year as coach. His memoir, “Swing Your Sword,” was a New York Times bestseller.
Levy is a journalist and historian who stars in “Brad Meltzer’s Decoded” on H2 TV. He is the author of “River of Darkness” and “Conquistador.”