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Closeup of Jeff Joireman on the WSU Pullman campus.
You did what with my donation? When donors feel betrayed by charities
December 13, 2019

When people learn that a charitable contribution they earmarked for a specific project was used for another cause, they feel betrayed – and often punish the charity even when the alternative recipient also was a worthwhile cause, new research from WSU indicates.

More Business & Economics

Brick and mortar is here to stay
November 21, 2019

Nearly half of Pacific Northwest consumers do most or all of their shopping in-store but Cyber Monday continues to steal the show in holiday savings.

WSU student chosen as Forbes Under 30 Scholar
September 20, 2019

Business and marketing major Nam Nguyen is currently interning at NASA in aeronautics research and analysis. He is the first and only WSU student to study abroad on all seven continents.

Making it count
August 21, 2019

New WSU research shows customers feel more accomplished when their progress is tracked in round numbers.

Witnessing uncivil behavior
June 18, 2019

When people witness poor customer service, a manager’s intervention can help reduce hostility toward the company or brand, according to WSU research.

Honoring a fallen hero
May 24, 2019

“How we honor those in our past says a lot about how we will care for our student veterans in the future.”