The Economist – Making voters giggle does not necessarily win elections. According to a Washington State University study of political ads, negative ones that inspire fear work better, especially when a candidate is behind. Mr Winterregg’s electile dysfunction ad has generated nearly 418,000 views on YouTube, but Mr Boehner still clobbered him in the primary. And his ad cost him his teaching job at a Christian university. Some people have no sense of humour.
The Denver Post – “It’s revolutionary,” said wheat guru Stephen Jones, director of The Bread Lab at Washington State University’s Northwestern Washington Research and Extension Center in Mount Vernon, who helped Pizzeria Locale’s owners select the perfect wheat. “It’s truly the whole grain, but it’s not like eating medicine. It really tastes good.” Edison wheat, a new variety used by Pizzeria Locale in its whole-wheat pizza crust, grows in the field of a small family farm in Oregon. The Bread Lab, the first public laboratory designed to develop products and techniques for the craft baker, is at the forefront of a national movement to return flavor to wheat.
MD News – Gibson is a professor and researcher at the Washington State University (WSU) College of Pharmacy. Even though his research focuses on specific and rare disorders, his findings related to GABA could have a far-reaching impact on other researchers across the scientific world. GABA is a major inhibitory neurotransmitter in the brain and is involved in many functions beyond Gibson’s research. “The role of GABA is to help maintain chemical equilibrium in the brain,” Gibson says.