WSU unveils 3D-4U technology at Martin Stadium

3D-4U camera at Martin Stadium

PULLMAN, Wash. – When the Washington State University football team opened its 2012 home season in a renovated Martin Stadium last month, the new facility provided not only the latest in stadium amenities, but a groundbreaking technology to enhance viewer enjoyment in the stadium’s 26 suites.

Unique experience

“The 3D-4U technology is a tremendous addition for our suite patrons at Martin Stadium,” said WSU Senior Associate Athletic Director John Johnson. “It provides a unique experience and engages fans on a level beyond the average spectator.”

This revolutionary technology provides unique access to users in each of the Martin Stadium suites to navigate their own replays, to watch any particular player of interest, either live or during playback, and to pan, zoom and tilt their view to match their particular interests. Guests in each suite have access to four unique 3D-4U camera feeds which they can control as well as switch between, doing so live as well as through playback of any of the four camera perspectives.

WSU ingenuity

“It’s the most impressive video technology that I have seen and greatly enhances the viewing of sporting events,” said WSU Head Football Coach Mike Leach. “It is typical of the spirit and ingenuity of Washington State University.”

3D-4U’s In-Venue product consists of multiple 3D-4U surround video cameras placed at vantage locations on the field and provides a live feed to HD-3D TVs in luxury suites, President’s suite, and other desired locations in the stadium. Patrons get to choose the camera, angle, and zoom during the live game and can go back to a previous play to create their own personalized replays. 3D-4U technology is also capable of providing this personalized viewing on mobile devices. 

3D-4U Inc.

Jayaram

“We are delighted to launch this futuristic product through Cougar Football,” said Sankar “Jay” Jayaram, founding partner of 3D-4U, Inc. and a 20-year Cougar Football fan. “Our goal is to empower sports fans to move from passive viewing to a personalized and interactive media experience.”

In addition, 3D-4U’s ‘Watch Yourself” coaching tool makes use of the same set of cameras and video feeds to allow coaches and players to easily create individualized clips that can be streamed to mobile devices, viewed in coaching sessions, or shared on social media platforms to provide the next generation coaching capability to players and coaches. Every player is on every camera during every play.