Photo courtesy of
Richard H. Miller, WSU
PULLMAN, Wash. – Washington State University plans to launch the state’s first online master of arts degree in sport management.
“The program will let people working in the industry advance their careers while keeping their jobs,” said Tammy Crawford, a clinical assistant professor at WSU’s College of Education who is working with WSU’s Center for Distance and Professional Education to put the degree online. “The master’s also will give students entering the field a big advantage when seeking employment.”
Students will learn from faculty members who have both Ph.D.s and practical experience.
The program is in the approval process. The proposed curriculum is “quite broad based and business-oriented,” said Crawford, who coached women’s rowing at the collegiate level for 17 years.
The curriculum would include sport finance, sport management and organization theory, marketing and sponsorship, and ethics: “All the things that equip people to become successful sport managers,” Crawford said.
The 35-credit online program is tentatively scheduled (pending approval) to begin in spring 2012 with two courses, Sport in Higher Education and Administrative Concepts in Sport Organizations. Courses will be added in subsequent semesters. A thesis is optional.
The deadline to apply for spring would be Nov. 18. The fall 2012 deadline would be March 2. For application information, please contact Director of Graduate Studies Jason Sievers,, 509-335-9195 or check the website.
Graduates of the on-campus sport management program have found careers with such organizations as WSU athletics, athletic ticket sales, athletic communications and university recreation; the NCAA; the Seattle Sports Commission; the United States Tennis Association; West Virginia University; Butler University and the Tampa Bay Buccaneers.
Graduates from the WSU undergraduate sport management program are employed by the Arizona Diamondbacks, Seattle Seahawks, Seattle Mariners, Tacoma Rainiers, Missoula Osprey, Tampa Bay Rays, Dallas Cowboys, Washington Special Olympics, Fiesta and Insight bowls,  National Collegiate Scouting Association, University of Oregon and University of Washington, Washington Interscholastic Activities Association and numerous high schools and community colleges.
Crawford distinguished WSU’s program from those that offer master’s degrees in sport administration and athletic leadership.
“Leadership is part of our curriculum,” she said, “but it is not the only piece. Students in our program learn about marketing and sponsorship, law, ethics and management – all the components that allow a sport organization to succeed.”
Jason Sievers, College of Education, 509-335-9195,
Media contact:
Richard H. Miller, Center for Distance and Professional Education, 509-335-5711,