By Cheryl Dudley, Marketing and Creative Services
PULLMAN, Wash. Washington State University is replacing the costly printed viewbook for future students with an online version incorporating videos, slide shows and interactive elements.
To take a look, visit http://admission.wsu.edu and click on WSYou at the right.
A link to the viewbook will be emailed to students who show an interest in WSU. The viewbook also will be shown at student recruitment events.
While other universities boast online viewbooks, most are only flipbooks or pdfs. WSU’s interactive viewbook provides students with a distinct feel for life at WSU through music, video and photos. But it also provides instant access to details, links to request more information and even the ability to apply for admission.
WSU’s viewbook addresses the major questions that future students have about college life. The videos and photos were strategically chosen to tell a short story of Washington State University as a living and learning community full of rich activities, strong academics, a supportive community and powerful Cougar pride.
The project has been a major focus for several months for WSU Marketing and Creative Services. It has required the combined efforts of writers, designers, videographers, photographers and University Publications programmers.