PULLMAN – A free financial literacy seminar will be 11 a.m. Tuesday, March 8, at the Community Action Center in Pullman. It is the culmination of a month-long effort by WSU public relations students to provide such information to the Whitman County community.
The project will be entered in the national Bateman Case Study Competition. The students’ client is Ally Financial and its financial literacy program SmartEdge by GMAC.
The students’ Make Cents campaign aimed to increase awareness about the importance of building a budget and obtaining a good credit score. The information focused on preventing financial hardship as well as recovery methods, including managing personal credit, paying off loans and living within a budget.
The team hosted informational booths outside Walmart in Pullman, McLeod’s Market in Palouse, Rosauers in Colfax and Smokin’ Papa’s in Garfield.
The competition is an opportunity for public relations students to gain experience in researching, planning, implementing and evaluating a public relations campaign for a legitimate client.
For more information, contact Alyssa King at (206) 595-1530 or alyssa.king@email.wsu.edu.