PULLMAN – As part of a campaign to raise awareness for Cougar Athletics, a one-minute Super Bowl ad was broadcast three times to television viewers in the Spokane and Yakima/Tri-Cities markets.
It featured the WSU Cougar head flag being brought to Corvallis Oregon for ESPN College GameDay.
Casey Fox, marketing director for WSU Athletics, said the reaction has been positive and there are plans to expand the ads to wider audiences.
Other elements campaign can be seen at http://www.undefeatedfans.com.