PULLMAN – WSU Director of Athletics Bill Moos announced Monday that Mike Marlow, most recently a senior associate athletics director at the University of Oregon, has accepted WSU’s offer to become a senior associate athletic director for the Cougars. Marlow will officially begin his duties Tuesday, Aug. 24.
“Mike Marlow is considered by many, including myself, as one of the premier administrators in college athletics,” said Moos. “He brings a wealth of knowledge and experience that will prove to be most beneficial to our efforts to move Washington State athletics forward.”
While Marlow is returning to his alma mater, this will not be his first association with Moos. The two have strong ties dating back to 1991 when Moos hired Marlow at the University of Montana, and then seven years later secured his services again at Oregon.
“I am honored to have the opportunity to serve my alma mater in this capacity and become a part of the team,” said Marlow. “I believe in the direction President Floyd and Bill Moos want to take the athletic program and I am anxious to get started. Cougars everywhere can be optimistic about the future of Cougar Athletics. This one is.”
Marlow arrives at Washington State having served as a senior associate athletics director at Oregon. There, he co-chaired the department’s External Committee, including all external units, oversaw the major gift donors, corporate sponsorship and giving program, luxury suites, special event revenue for all facilities and managed Oregon’s Athletic Ticket Office and priority seating, which provided the Ducks nearly $16 million in annual revenue.
As part of the Duck Leadership Team, Marlow played a vital role as the department established revenue records for ticket sales and annual donations, raised more than $130 million for state-of-the-art baseball and basketball facilities, while increasing, and balancing, the annual budget by $9 million.
Marlow was reunited with Moos at Oregon in June 1998, when he became Oregon’s Duck Athletic Fund Director in Portland. There, he managed all athletic fundraising, special event and public relation activities in Portland for the athletic department, accounting for more than $2.5 million in annual donations from more than 2,200 donors. Less than a year later, Marlow became the assistant athletics director/executive director Duck Athletic Fund. Serving in that role for four years, Marlow raised $65 million, from more than 1,400 contributors, for an expansion of Autzen Stadium, created a public communication and development campaign for the expansion and sold all 43 sky suites within nine months of the expansion completion.
In May 2003, Marlow was again rewarded for his efforts by being named an associate athletics director, external operations, where he was responsible for activities and direction of the external units, including marketing, promotions, fundraising, ticket sales, media services, concessions and hospitality.
Two years later, Marlow took on additional duties as the senior associate athletics director/external operations, continuing to lead all external units, but adding administrative oversight of the football and men’s and women’s tennis programs. In this role, he negotiated a multi-media rights partnerships resulting in more than $60 million in revenue for the athletic department. He oversaw a football season ticket base that doubled over the previous five years and saw an increase of 237 percent in annual dollars raised over that same time span.
Idaho, Montana connections
Prior to his arrival at Oregon in 1998, Marlow was an assistant athletics director at the University of Idaho for three years, where he oversaw annual athletic scholarship donations, major gifts, sports budget donations, donor ticketing and supervision of regional development office structure, which he created.
Marlow earned his start in the world of collegiate athletics in 1991 when he accepted the position of assistant director of the Montana Grizzly Athletic Association. In his four years at Montana, Marlow was responsible for fundraising activities in central and eastern Montana as well as special events in Missoula.
A 1990 graduate of WSU with a degree in political science, Marlow and his wife Barbara Ann have three children: daughters Courtney and Haley, and son Jeffrey.