SPOKANE – WSU Spokane is the winner of the 2009 Excellence in New Communications Award for Academic Microblogging, announced at the 4th Annual SNCR Excellence in New Communications Awards gala at the Harvard Faculty Club in Cambridge, Mass. on Friday, November 6, 2009.

The Society for New Communications Research Awards program (http://sncr.org) honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the mass media markets.
The WSU Spokane Twitter account was the basis for the award, which helped establish an identity for WSU Spokane as a knowledgeable source of information on health sciences, health policy, and health professions research and graduate/professional education.

“WSU Spokane’s program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships,” said Jen McClure, founder and president of the Society.

Barb Chamberlain, WSU Spokane director of communications and public affairs, manages the campus Twitter account. “It is such an honor to have our work recognized by an international organization that conducts high-level peer-reviewed research on new media and communications,” said Chamberlain. “This wouldn’t have been possible without the support of WSU Spokane Chancellor Brian Pitcher for our communications office work on new communications initiatives, or without the followers who appreciate our content and talk with us on Twitter.”