PULLMAN, Wash. – David Suzuki, award-winning scientist, broadcaster and writer, will explore the conflicts of economic growth and environmental challenges as the featured speaker for the annual Lane Family Lecture in Environmental Science next Wednesday (Oct. 13) at Washington State University.

Suzuki’s address, “Ecology vs. Ecology: Setting the Real Bottom Line,” is set for 7:30 p.m. in Todd Auditorium. A public reception will follow the lecture.

As a young scientist, Suzuki captured several of Canada’s top prizes for his work on fruit fly genetics. But he abandoned much of his research in the 1970s to address concerns about the potential negative impacts on society of science and technology.

Beginning his broadcasting career as host of “Quirks and Quarks,” a Canadian radio series, Suzuki went on to become a global personality as moderator of “The Nature of Things,” a series that aired on PBS and in 40 countries.

Suzuki is the author of 18 books, including a popular textbook on genetics. He has delivered more than 500 lectures around the world and has received a dozen honorary degrees, as well as Canada’s most prestigious award, the Order of Canada.

In his popular book “The Sacred Balance,” Suzuki writes, “Through our loss of a worldview, our devotion to consumerism and our move to the cities and away from nature, we have lost our connection to the rest of the living planet.”

He points out that, since 1940, Americans alone have used up as large a share of the Earth’s mineral resources as all previous generations put together. Suzuki writes also that In 200 years the United States has lost half of its wetlands, 90 percent of Northwest old-growth forests and 99 percent of its tallgrass prairies, while in 1987 the number of shopping centers surpassed the number of high schools in the country.

The Lane lecture is endowed by a gift from the former publisher of Sunset magazine and numerous books and films, L.W. “Bill” Lane and his wife, Jean.

Note to editors: David Suzuki will be available for media interviews at 1 p.m. Wednesday (Oct. 13) in the Athletic Room of the WSU Lewis Alumni Centre.