Northwest Public Radio Hires Two Underwriting Executives

PULLMAN, Wash. — Northwest Public Radio, a broadcast service of Washington State University, has hired two new underwriting account executives responsible for developing on-air announcements about business and non-profit organizations and their services, products and special events in central and southeast Washington.
 
Based in Richland, Patricia Heasler will work with clients in the Tri-Cities, Walla Walla and surrounding areas, including Pendleton, Ore.  Yakima-based, Brian Stephenson will serve also as account executive for clients in Ellensburg, Wenatchee, Chelan, Leavenworth, Moses Lake, Omak and surrounding areas.
 
For the past five years, Heasler was marketing representative for the Costco in the Tri-Cities.  From 1986 to 1999, she owned PS Heasler & Associates, Communications Strategies, Events & Association Management.  Her clients included Washington CEO Magazine, Tri-Cities ala Carte Festival and the Greater Pasco Area Chamber of Commerce.  From 1984 to 1986, she was an account executive for the Tri-City Herald/Triad Printing.  Heasler is on the boards of the Mid-Columbia Symphony, the Pasco Kennewick Rotary Club and the Richland Chamber of Commerce.  She graduated from Whitman College in Walla Walla and will receive an MBA from WSU-Tri Cities in May. Her office is on the campus of WSU-Tri Cities, where she can be reached at (509) 372-7405.
 
Although he has worked most recently as a directory advertising consultant for QwestDex in Yakima, Stephenson brings extensive broadcasting experience in management, programming and sales to his new post.  In 1995, he was hired to serve as general manager for a station group owned by Butterfield Broadcasting in Yakima, where he served in such capacities as sales manager, on-air personality and general programming manager with that company and later with the station’s current owners, New Northwest Broadcasters.  Prior to that time, Stephenson was with KYSN in East Wenatchee, where he helped sign the station on in 1984, and served as an account executive and production manager.  Later, Stephenson advanced to operations manager and sales and general manager before buying the station in 1990. Stephenson’s downtown Yakima office is located at 105 S. Third St.  He can be reached at (509) 469-9750.
 
Northwest Public Radio is a 13-station network licensed to WSU serving communities in Washington, Idaho, Oregon and British Columbia.  Programs from National Public Radio and Public Radio International along with locally produced programming provide the NWPR audience with music and news programs, including “All Things Considered,” “Morning Edition,” “Car Talk” and “A Prairie Home Companion.”  More information about Northwest Public Radio is available at www.nwpr.org.