PULLMAN, Wash. — The 2004 Phillip C. Holland Lecture at Washington State University will be given March 31 by Doug McAdam, an internationally acclaimed sociologist and faculty member at Stanford University.

The 4:15 p.m. lecture will be in the Samuel H. Smith Center for Undergraduate Education, Room 202. The event is free and open to the public.

McAdam, director of Stanford’s Center for Advanced Study in the Behavioral Sciences, will lecture on “Disruption or Persuasion: What Makes Social Movements Successful?”

“McAdam’s cross-disciplinary research about the effects of antiwar protests on Congressional voting brings a topic of broad interest to this community,” said WSU Provost Robert C. Bates, whose office oversees nominations for the Holland Lecture. “The excellence of his scholarship fully supports the intent of the Holland lectureship.”

The Phillip C. Holland lecture is an annual event at WSU, funded through an endowment established by Ernest O. Holland (1916-1944), former university president. Holland was the WSU’s fifth president. The lecture is named after his father, a physician in Indiana.

Members of WSU’s sociology department nominated McAdam to give this year’s lecture. “To have a visiting scholar of Doug McAdam’s caliber is a rare honor,” said Greg Hooks, faculty member and department chair. “He is a dynamic speaker and an accomplished scholar. He is internationally renowned for his research on the American civil rights movement.”

In 2003, McAdam was elected to the American Academy of Sciences. He received a Distinguished Alumni Award in 2000 from the Department of Sociology at the State University of New York, Stony Brook, where he earned a doctorate (1979). McAdam has given 29 invited lectures at universities worldwide including, Harvard, Yale, Cornell and UCLA. He last lectured at WSU in 1990.

Speakers chosen for the lectureship are selected following a university-wide nominating system. They come from a variety of disciplines, and all are internationally acclaimed and conduct research dealing with social problems.