PULLMAN, Wash. — Dieter Huckestein, executive vice president and president-hotel operations of Hilton Hotels Corp., will visit Washington State University Thursday, Oct. 18, to present the fall Burtenshaw Lecture.

Huckestein will discuss “Hilton Hotels Corporation: A Comprehensive Approach to Creating Value for All Constituents” at 3:30 p.m. in Heald Hall Auditorium. The lecture is free and hosted by WSU’s Hotel and Restaurant Administration Program.

A 30-year veteran of the hospitality industry, Huckestein is responsible for the company’s full-service owned and managed hotels, including Hilton, Doubletree, Embassy Suites and Conrad International properties. Under his direction, Hilton’s technology strategy was developed and executed to provide a platform aligning new systems and applications in a client-server environment. Most recently, he played a key role in initiating an agreement to create InnMedia, a new company that provides hotel guests with innovative interactive television content.

Huckestein’s expertise is the result of years of U.S. and international operations experience, and he is recognized as a leader in the travel and tourism industry. He serves as a member of Hilton’s Board of Directors and has given keynote addresses to major national and international organizations, including the Professional Convention Management Association, The Economist Magazine 21st Century Internet Summit, Jupiter Communications’ B-to-B Commerce Forum and Barcelona Meeting Point.

Huckestein is the 43rd presenter of the Burtenshaw Lecture Series, which has brought hospitality professionals to WSU since the fall of 1981. DeVere Jerry and Angelina Burtenshaw started the series in memory of their son, Calvin Brett. The lecture is given twice yearly.

For more information, contact WSU’s HRA Program, 509/335-5766.