PULLMAN, Wash. — Washington State University is launching a campaign
this week to encourage prospective students to apply for college via WSU’s
World Wide Web site.

“Last year, 20 percent of our applicants used this convenient service that lets
them apply online and pay their application fee online,” said Ken Vreeland,
interim director of admissions. “This approach is efficient for the students and
it’s efficient for the university, so we want to more students to know about this
option.”

WSU is reaching out to prospect freshmen and transfer students with
advertising in selected print and broadcast media, promoting the idea of
visiting the university’s Web site for information about academic degree
programs, campus visit opportunities and the application form.

The radio ads began running this week in the Spokane and Tri-Cities areas,
and will start in the Puget Sound area in January.

“To catch the attention of listeners, the radio spots contain the personalized
stories of three fictional teens who plan to come to WSU to prepare for their
dream careers,” Vreeland said. “We invite students planning to apply to WSU
to log on to our Web site and share their dream careers with us.”

Those who complete and submit the “What’s Your Dream?” form online will
have their stories considered for the next radio scripts to air later this year.
Those chosen will win Cougar sweatshirts. They will also be entered in a
random drawing for one of five $500 Cougar Housing Awards.

“WSU has been recognized as the No. 1 ‘most wired’ public university by
Yahoo! Magazine for our use of the Internet,” Vreeland said. “This is our way
of introducing prospective students to our many Internet services.”

In addition to applying online, students and families can print an application
from the Web site and submit it, or may call the Office of Admissions toll free
at
888-GO-TO-WSU to request an application packet.

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