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Ready, Set, Export!
Doing Business in Asia Workshop Series
Tuesday, Mar. 6, 2012
By Becki Meehan, WSU Spokane
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BELLEVUE, Wash. — Small to medium-size Washington business enterprises looking to generate sales to new markets will benefit from a series of workshops offered 8-11 a.m. Tuesdays, April 3, 10, 24, and May 1, by the Washington Small Business Export Readiness Center and the City of Bellevue. The series is designed to help businesses learn how to evaluate, enter and build new export markets.
Markets outside the U.S. represent more than half of the world demand for goods and services. Asia represents the fastest growing international market, and business ties to Washington companies are highly valued there.
The workshops are organized and taught by the Washington Small Business Development Center (WSBDC) International Trade Specialists. Statewide, the WSBDC has two Export Readiness Centers that focus on training and advising new-to market and new-to export companies interested in expanding their international sales or entering international markets.
WSBDC highly recommends registering for this entire series at a discounted rate of $100; however workshops may be taken individually for $35 each. Please register online at wsbdc.org/training-calendar.
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Workshop 1 on April 3 is an Introduction on doing business in Asia and will include the why and how, risks and opportunities of doing business in Asia along with resources to promote successful market selection.
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Workshop 2 on April 10 will focus on marketing and financing exports including, delivery systems, getting paid, and using a market segmentation framework.
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Workshop 3 on April 24 will cover key export plan components like making market decisions and the basics of market entry execution.
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Workshop 4 on May 1 will work on building your company's export business plan.
Existing small to medium Washington-based businesses that are interested in learning more about starting to export or those interested in gaining new markets should attend. Priority will be given to companies ready to start or grow their export capability.
This program is hosted by Washington Small Business Export Readiness Center and is funded in part by the Washington State Community Economic Revitalization Board through a grant.
About the Washington Small Business Development Center
The Washington SBDC promotes economic vitality within Washington communities by providing expert business advising, demand-driven training and applied research to existing businesses and entrepreneurs. The SBDC is a cooperative effort of Washington State University, other educational institutions, economic development organizations and the U.S. Small Business Administration. For more information on the mission and services of the SBDC visit the website at http://www.wsbdc.org.
Contact:
Cindy Doyl, Washington State University Small Business Development Center, 509-358-7890, cdoyl@wsu.edu
Cindy Doyl, Washington State University Small Business Development Center, 509-358-7890, cdoyl@wsu.edu
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